Offline Traffic Generation for Leads

Offline traffic generation is something which a lot of businesses with a website, especially web based businesses pass by. There are many methods of offline traffic generation which can be very effective. Your business can use print ads, television and radio to bring in more traffic to your website.

While it costs more than online advertising, if your product or service is one with a higher price tag, it can be well worth this expense. This is also a great supplementary strategy to your online advertising.

We worked with a pest control company here in Sydney not long ago. This company has a full page ad in the Yellow Pages which we added a invitation to go to the company's website for a free download - in this case, a report about termite control.

So if people don't call, the website address gives the company another opportunity to get a hold of their contact information and work on getting their business - and with a somewhat complex and expensive service like termite control, any lead pays off well.

The basic idea of this process is to drive traffic to your site (as well as to create an interest in it) by using a free giveaway like a free report. When you offer this, you can get the contact information for people who download your freebie and then keep in touch with them via auto-responder. This will make people better educated about what you have to offer and get people contacting you who are truly interested in your products and services.

If yours is a retail business, then this technique will also let you capture names for use in your newsletters or any sort of regular offers which your business provides. One example of a retailer doing this is Borders. Also, I have to note here that my local shoe store has an invitation to sign up for their online newsletter printed on each sales receipt. It costs them really nothing to do this, but brings in a lot of leads for their business. Offline marketing offers a lot of opportunities to build your business this way.

Name Capture and Follow Up

Using name capture and follow up involves asking for your prospective customer's contact information so that you can contact them later with other information. This is one of the very best methods of lead generation. If you can get a prospect's attention, you will find yourself with many more leads that are ready to buy from you.

This is also a good conversion strategy, since a higher percentage of your visitors will be people who will look into actually buying from you. This is a winning traffic generation strategy which will bring many repeat visitors to your website.